Choosing the Right Email Management System to Match Your Goals
We view email management as a tool. There are any number of great systems we offer. The difference comes to matching your goals and budget with the system that is right for you. There are certain criteria that are a must for any base email system. And we certainly have our favorites. However, it is important to never forget that the system only manages the emails and reports. It is the marketing message and best practices you implement that really make your email marketing efforts work.
Using our recommended systems, you can:
- Send customized communications to customers and prospects
- Develop one-to-one relationships
- Learn about buying habits and preferences
- Identify opportunities to build sales and increase profits
- Stretch your marketing budget with the efficiencies of Email marketing
| Comprehensive reports. Get instant info on the status of campaigns, click-through, bounced messages and subscribe/unsubscribe requests. |
Advanced query & customization capabilities. Completely personalize and customize campaigns, targeted to each customer's preferences, increasing ROI. |
Conditional Content, Testing & Remarketing. Ability to continually refine campaigns to experience higher response rates. |
| Automatic subscribe/unsubscribe. Customers can automatically subscribe or unsubscribe via click-through or reply Email. |
Viral Marketing. Collects information on who forwards your messages, extending the reach of every campaign. |
Recurring campaigns. Set up regularly scheduled messages to your recipients. |
| International language Email. Supports international languages, including double-byte characters such as Chinese or Japanese. |
Redundancy blocker. Control the number of Emails sent to each recipient, even if they are on multiple mailing lists. |
